verified lrg

Frequently Asked Questions 



What is ‘Verified by Herdwatch’?

Verified by Herdwatch is a programme which allows farmers to advertise their animals simply on a trusted platform. Bringing peace of mind to farm to farm sales.

What is a Verified Ad? 

‘A Verified Ad is an animal with verified animal information including age, breeding, movements, weights & more...
Once you have your animals in Herdwatch you can simply select the animal you would like to sell, all of the animals key details will be provided by the app and all you have to do is simply name your price or indeed open yourself to offers.
Sharing this key animal information with other farmers will help increase the value of animals by using data to prove their history and help buyers simplify their purchasing decision, without having to ask for more information or wasting diesel going to see animals without the facts or knowing what they are really going to see. 


How will it help increase the value of my animals?

Sharing the animal information will help sellers increase the value of their animals by giving buyers more security in what they are buying, before they buy, with reliable animal information to avoid expensive mistakes.

This could be that the animals are coming from a quality assured herd or even confirming the breeds, all the information on the ad will be updated with the animal information from the Herdwatch farm management app. 


How will it save me time?

Buyers and sellers will save a lot of time asking questions and getting answers on animal history, as well as saving money on diesel by not going to see the wrong animals…

It is really easy to create a 'Verified by Herdwatch' Ad and can be done in seconds, just create a Verified Ad in the Herdwatch app. Once you create your ad all your information from Herdwatch will appear, saving you time creating your ad as well. 


How can I create ‘Verified Ad’?

It couldn't be easier: 

  1. Create a 'Verified Ad' using the 'Orange plus' button.
  2. Select the animals you want to sell.
  3. Attach a picture of your animal.
  4. Input your headline & description.
  5. Set your price or open yourself to offers!

What information will be shared?

Only the details of the animals selected will be shared and will expire when your ad expires. The following information will be shared, when available in the Herdwatch app (see example below):

  • Breed(s)
  • Age(s)
  • Weight(s)
  • Farm residencies (Number of Movements) 
  • Number of animals for sale
  • Quality Assurance status 
  • Days in Herd
  • Last TB test date(s)
  • Animals in withdrawal (Yes/No)
  • Digital Medical records available (Yes/No)


What information is Verified by Herdwatch? 

The following animal information is considered 'Verified by Herdwatch' - Breed, Age, Farm residencies (Number of Movements), Quality Assurance status, Days in Herd and the Last TB test date. In some rare circumstances, this information may be incorrect or out of date on an advert as it is the responsibility of advertising farmers to take certain actions to maintain an up to date herd register and 'Verified advert' record in Herdwatch. The information could also be incorrect due to system or human error. Ultimately it is the buyer's responsibility to satisfy themselves of the suitability of animals before finalising a purchase - the same common sense approach applies for any purchase, not just animals!


What information is not Verified by Herdwatch? 

The animal information relating to Weights, Number of animals for sale, Animals in withdrawal status & Digital Medical records is shared as per the information held in Herdwatch, which is dependent on the Herdwatch member maintaining complete and accurate records in the Herdwatch app at all times, and therefore this information is not considered 'Verified by Herdwatch'. If there is some information that is not currently in Herdwatch when you are creating your ad, that information can be provided manually. You also have a choice as to whether to share the animals weights as not all farmers have weighing scales on farm.


Who is responsible for the accuracy of the animal information in Herdwatch? 

As per the Herdwatch terms of service, it is the Herdwatch member's responsibility to ensure that any content or animal information they upload using the Herdwatch app is checked and verified. If you are unsure if your animal information has been properly uploaded or not then please contact us and will use all reasonable endeavors to assist you.


Can I share information for more than one animal?

Yes, you can, by selecting multiple animals when creating your Verified Ad in the Herdwatch app before generating your adverts. Where more than one animal is selected, Herdwatch will share an average or the maximum value depending on the number of animals and information to be shared. 


What information is not shared?

You will not be able to send any of your personal details, location, herd number, tag numbers or any other information beyond the list above. If you wish, you can choose to put additional details onto your listing when creating your ad.


What happens if I sell some of the animals?

You can delete your listing simply through the app.


Where is it available?

The service is currently available for farmers to create Verified Ads in the Republic of Ireland & the UK. 


How much does it cost?

The ‘Verified by Herdwatch' feature is available to all members on the Herdwatch FREE & PRO Essentials (5 Listings) & the Complete plan (unlimited listings) and is available as part of the yearly subscription charge. Go to for more information.


How do I check which Herdwatch plan I am on?

You can check what plan you are on by going into your Settings in the Herdwatch app where you’ll see your current plan information at the top. If you are not on a Herdwatch PRO plan, you will need to upgrade your membership to access this feature. This can be initiated from the app or by contacting us on 0505-34400.


I cannot see the option to create a Verified Advert in the Herdwatch app. 

You should be able to find this quickly by clicking on the 'Orange Plus' button in the Herdwatch app and then selecting the 'Verified Advert' option. If you cannot find it, you may be on an older version of the Herdwatch app, go to the App or Play store (or click here) and download the latest version of the Herdwatch NextGen app, you will be able to find it then.  


What if I do not want to share my animal information?

Then you do not have to do anything. WE WILL ONLY SHARE ANIMAL INFORMATION  WHEN YOU PUT YOUR ‘VERIFIED AD’ live on the Herdwatch platform.


Can I edit or delete my Verified Ads in the Herdwatch app?

Yes, you can delete the Verified Ads in Herdwatch by clicking on the your listing in the app and selecting 'delete'. 


Any other question?

If you have a question that was not answered on this page, contact us via the Message Centre in the app or by emailing and one of our experts will be glad to help.



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